Content Specifications

Our Vision

Lavender Stock is a stock footage company who sells ethnic, cultural and lifestyle content centered around people of color and partners with artists who share that goal. We provide stock footage that is carefully selected and curated by television and education professionals who deem Diversity, Equity and Inclusion as the highest priority. We are focused on representing communities that are historically left out of mainstream media.

Creative Standards

Your submissions must meet these criteria:

  • Primary subjects or majority of featured individuals must represent Black, Asian, Native/Indigenous, Hispanic/Latino, or Middle Eastern communities
  • Content must be free of visible logos, brand marks, company identifiers, or product labels
  • No visible watermarks or attribution marks permitted

Submission Requirements

All contributed content undergoes thorough evaluation to ensure compliance with our technical, artistic, and quality benchmarks. Adherence to these standards will minimize rejection rates and revision requests.

Technical Specifications - Photography

  • File type: JPEG only
  • Image resolution: 300 DPI minimum
  • Dimensions: 4000 pixels minimum on longest side
  • Color profile: RGB color space

Technical Specifications - Video

Standard HD Format:

  • Accepted formats: MP4 or MOV files
  • Video resolution: 1080p quality
  • Pixel dimensions: 1920 × 1080

Ultra HD 4K Format:

  • Accepted formats: MP4 or MOV files
  • Video resolution: 2160p quality
  • Pixel dimensions: 3840 x 2160 or 4096 x 2160
  • Frame rate: 24 FPS
  • Duration: 3 to 10 seconds
  • Duration: 3 to 10 seconds

Legal Compliance

Model Authorization

Secure proper model releases from all individuals appearing in your content prior to submission for commercial licensing - this applies to professional models, personal acquaintances, family members, and any person featured in your work. Lavender Stock can provide a written release upon request.


Location Permissions

Property releases represent written consent from property owners authorizing commercial use of images featuring their premises or distinctive architectural elements.


Brand Protection

We prohibit submissions containing trademarked elements or distinctive trade dress. Please remove or obscure any branded logos, symbols, taglines, or recognizable commercial products before uploading.

Content Contributors


Upload Process

Follow these steps to contribute your content:

Step 1: Portal Access

  • Sign into your Contributor Dashboard using your account credentials

Step 2: Initialize Submission

  • Click upload > upload images as single files. For bulk upload, click on collections.
  • Enter title of content. Please capitalize.
  • Add price. Please refer to the price guide.

Step 3: Content Classification

  • Apply relevant metadata tags such as content category, demographic representation, age ranges, gender identity, and descriptive keywords to enhance discoverability. For example, nature, love, and Asians. Please add at least 3 tags.
  • Write a short description for your content. For example, “family eating dinner,” “kid walking in the park,” “friends having drinks,” “baby slobbering.”

Step 4: File Transfer

  • Click upload.

Step 5: Documentation Attachment

  • Please email hello@lavenderstock.com appropriate model, property and brand releases to corresponding content pieces as required

Step 6: Review Submission

  • Your submission remains in pending status until the Lavenderstock administration completes the evaluation process.

Thank you for collaborating with us.